AEGIS × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Aegis.

Krishang, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Aegis is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US physician practice mapped, the ~41,000 that look like Aegis's best-fit accounts, and three campaigns we'd run for Aegis in the next 30 days.

PREPARED FOR KRISHANG TODI · SAN FRANCISCO, CA · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Aegis.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Aegis: a fragmented buyer market sitting in public licensing data, a founder-led team needing its first 50 meetings, and a product that pays for itself in recovered revenue.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 35,000 to 45,000 more of your best customers?

You already have the dream ones: the physician practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 35,000 to 45,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
35,000 to 45,000physician practices that look exactly like them
Section 04 · Your market, sized

Every cell is a physician practice.

Every US physician practice and outpatient clinic sits in the NPPES NPI registry, cross-referenced with CMS provider enrollment files and state medical licensing boards. We build the list from that, enrich the revenue cycle and billing contacts, and time outreach to payer contract renewals and Medicare Advantage plan changes.

US physician group practices and outpatient clinicsYour sweet spot: 10 to 150 providersIn-market this quarter
0
US physician group practices and outpatient clinics. Census County Business Patterns, NAICS 6211 (offices of physicians)
~41,000
Sweet-spot practices
10 to 150 providers
3
Buyer personas
CFO, Revenue Cycle Director, Billing Manager
~123,000
Relevant contacts
At 3 titles per practice
Oct to Jan
Evaluation window
Before new-year payer contracts
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 230,000 US physician practices and outpatient clinics and reach out when the right signal shows up, so Aegis is the first name a revenue cycle director thinks of when denial management comes up.

  • New CFO or revenue cycle director hirePress releases and LinkedIn changes signal a fresh vendor evaluation is starting.
  • Practice merger or acquisitionState licensing board filings and press show consolidation raising claim volume.
  • EHR or billing system migration announcedHIMSS coverage and vendor press releases signal an open integration window.
  • Denial rate cited in MGMA or HFMA benchmarking surveyPublic survey data flags practices already under revenue pressure.
  • Billing or collections staff job postingIndeed and LinkedIn postings show understaffed appeals teams.
  • Conference attendee rostersHFMA, MGMA and HIMSS lists show who is actively evaluating denial tools.
09:14 · TODAY
Multi-specialty group with 42 providers posts opening for Denial Management Specialist
→ HIRING-PAIN PLAY
08:40 · TODAY
Regional orthopedic practice announces new CFO starting next quarter
→ NEW-HIRE PLAY
YESTERDAY
Benchmarking survey shows 18% denial rate for mid-size cardiology groups, up 4 points
→ BENCHMARK PLAY
YESTERDAY
Two independent practices announce merger, combined 65 providers
→ CONSOLIDATION PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~41,000 practices in your sweet spot: 10 to 150 providers, enriched with revenue cycle director and billing manager contacts from NPPES and CMS enrollment data
AngleOne platform to replace manual appeal writing and spreadsheet tracking across every payer
~41,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that mirror Aegis's best-fit profile: same provider count, specialty mix and denial volume as its most active partner-network accounts
AngleLead with the overturn rate and recovery numbers practices like them are already seeing
~35,000 ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new CFO or billing manager hire, EHR migration, high denial rate flagged in benchmarking data, or a practice merger
AngleA one-to-one note written from the specific signal, sent the week it happens
~14,000 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Krishang, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.